American Dairy Association Indiana, Inc. 2018 Annual Report

The challenge: can we make an annual report so attractive that the dairy producer recipients will want to hang it on their walls?

I designed this self-mailing 16×24 poster to answer that question. The two sides are intentionally visually very different, in order to appeal to more people’s tastes.

The producers embraced it enthusiastically. The piece also doubles as an attention-getter and conversation piece when hung in ADAI’s trade show booths.