Majuscule is the creative studio of Rachel Leigh.

I’m your proofreading, margin-minding, color-coding sidekick for all kinds of things that help people focus and   grow.

THINGS LIKE

Books & Guides

Explainer videos

Exhibits

Presentations

Awareness campaigns

Courses

PRESENTATIONS
BOOKS & GUIDES
EXPLAINER VIDEOS
EXHIBITS
COURSES
AWARENESS CAMPAIGNS

About

I know! It’s a weird-looking word. Majuscule is the French (and English typography) word for capital letters — the alphabet being one of my first loves.

I do my best work tackling the bigger projects of smaller teams, swiss-army-knife-style. You can lean on my decade of graphic design experience and tap the illustration, animation, copywriting, and audio production skills I’ve picked up along the way. Wherever quality aesthetics and clear communication are at stake, I’m ready to lend all ten fingers and then some.

I come from an expat family of teachers, artists, and programmers. In my childhood of geographic flux, learning and creativity were the constants. Add to this high sensory sensitivity, and you’ve got someone for whom design in the classroom felt very personal. Has loving forethought gone into this learning experience? Why was this or that left to chance? 

I still go through the world asking questions like these. My mission is to give good ideas the competent and compassionate delivery they deserve, with confidence that our better natures will sit up and take notice. If you resonate with this approach as well, I’d love to hear more about your project!

– Rachel

Are we a good fit?

IN AN IDEAL PROJECT, YOU AND I…

GUIDING PRINCIPLES

Perspective.

Step back and dig deep.

It’s worth taking the time to ensure our ideas are feasible, valuable, and ethical. What might different options give us in the long-term?

Clarity.

Clarify the message.

Bring me your raw words / images / footage / melodies, and we’ll plant them in the foundation of a well-examined concept. I might ask some tricky questions, but the strength of communication that emerges is worth it.

Immersiveness.

Build worlds.

It’s important to acknowledge that the human attention span is suffering — and that there are ways to restore it. I want to design refuges from media noise, where that priceless practice of focus is richly rewarded.

Enjoyment.

Enjoy ourselves.

Time is a key element of satisfying work, and should never feel punishing. That’s why I prefer to work on a flat-fee basis, with realistic schedules that we develop together at project launch.

Surprise.

Surprise.

We aim high. There’s nothing like the thrill of releasing a new project to an audience you love and respect. They deserve to feel impressed, refreshed, and transported.